Le Bon Marché - Paris

After its opening in Milan, So-Le Studio arrives at Le Bon Marché Rive Gauche in Paris with a pop-up store showcasing its most iconic jewelry pieces. The brand, founded by Maria Sole Ferragamo, selected the architecture firm Fondamenta for the design concept of both stores, which plays with illusions and distortions by combining fabric and mirror elements to highlight the jewelry in the exhibition space.

As with the materials used for its jewelry, So-Le Studio also focused on sustainability for the pop-up store. The wood and fabrics come from recycled materials, emphasizing the brand's commitment to reducing its environmental impact. Additionally, once the pop-up store closes on April 21, the installation will be dismantled and preserved for future use, demonstrating a responsible approach to design and production.

The opening of the Paris pop-up store not only marks an important step for the brand’s international expansion but also positions So-Le Studio as a benchmark in the jewelry industry for its sustainable and innovative choices.